Media & entertainment
LSO brings together brands working across news, original programming, film, and entertainment. Its portfolio includes Luigi Scarcelli Official, NEWS NEXT, Connection TV, and OPTiMIST PICTURES. These businesses connect with audiences through their own programming and public identities, supported by the resources of LSO Media Group.
Software products
LSO is developing software for the organizations that manage workplaces and deliver video programming. LSO Workplace is designed to bring workplace management, insights, and employee engagement together for small and midsize businesses. LSO Playout is designed to help broadcast and streaming teams organize programming, scheduling, and channel playout. Both products are coming soon.
Communications & commercial services
LSO’s services include advertising, marketing, social media, content distribution, creative production, consulting, and corporate communications. Its commercial work connects these capabilities with the needs of brands, businesses, and partners, from developing a message to producing content and reaching an audience.
Wider business interests
LSO Media Group’s diversified interests also include hospitality, credit and financial counseling, and consumer goods procurement. Together with its media and software activities, these interests broaden the range of businesses within Huntington International Group’s portfolio.
Leadership & brand identity
LSO Media Group operates under its own name, with its own leadership team and portfolio of brands. Its brands maintain their management and public identities, supported by shared resources within LSO. Huntington’s ownership places this group of businesses within the wider Huntington International Group portfolio. For LSO’s executive leadership, brand information, product updates, and partnership opportunities, visit the LSO Media Group website.

